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  • Engels
  • E-book
  • 9781292351384
  • 18 december 2020
  • Adobe ePub
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Samenvatting

Understand and apply the essential concepts and techniques of strategy with a text coming from the leading team in the field.

Fundamentals of Strategy, 5th edition, by Whittington, Regnér, Angwin, Johnson, and Scholes is an easy-to-follow guide to the fundamental issues and techniques of strategy from the author team of the market-leading text Exploring Strategy.

This textbook is ideal for students who study strategy analysis-related courses, or strategy as part of a wider degree in areas, such as science or engineering.

The latest edition is updated to reflect the impact of the Covid-19 crisis and provides insights and examples from a broad range of international organisations.

The text has nine chapters and can be studied in connection with the twelfth edition of Exploring Strategy, offering an in-depth analysis of some of the core terms and theories developed in the latter, such as the 'strategic position' and 'strategic choices'-facing organisations. The topics include, among others, analysis on a macro-environmental and industry level, capability, and culture, as well as a discussion of business-level strategies, business models, international strategies, strategic entrepreneurship, and innovation. The final chapter, 'Strategy in Action', raises fundamental issues on the structure of organisations, managerial systems, and strategic change.

With useful features, including a wide range of illustrations to complement the reader-friendly content, end-of-chapter case studies, and a companion website to consolidate your understanding, this must-have textbook demonstrates how the strategic theories of today apply in real-life scenarios.

Productspecificaties

Inhoud

Taal
en
Bindwijze
E-book
Oorspronkelijke releasedatum
18 december 2020
Ebook Formaat
Adobe ePub
Illustraties
Nee

Betrokkenen

Hoofdauteur
Richard Whittington
Tweede Auteur
Patrick Regner
Co Auteur
Patrick Regner
Hoofduitgeverij
Pearson

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Editie
5
Studieboek
Ja

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EAN
9781292351384

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